The world’s second richest man says he sold his private jet so ‘nobody can see where I’m going’ after he was followed by climate activists on Twitter.

Bernard Arnault, the boss of luxury goods company LVMH – known for Moët, Louis Vuitton and Hennessy – has a net worth of $152billion (£134billion), according to Forbes Realtime Billionaires List , exceeding that of Amazon Jeff Bezos.

Accounts such as @i_fly_Bernard and @laviondebernard had sprung up on Twitter to follow the private jet of Mr Arnault and other billionaires to reveal the amount of pollution they cause.

“Indeed, with all these stories, the group had a plane and we sold it,” the 73-year-old French business tycoon told Radio Classique.

“The result now is that no one can see where I’m going because I hire planes when I use private planes.”

His son, Antoine Arnault, 45, said in the same interview that other people with the whereabouts of the company’s plane could give competitors key information.

“It’s not very good that our competitors can know where we are at all times,” he said.

“It can give ideas, it can also give leads, clues.”

Bernard Arnault is not the only public figure to have his carbon footprint scrutinized on social networks.

A teenager created a Twitter account last year to follow Elon Muskis the private jet.

The SpaceX and You’re here The chef described the tracker, which uses publicly available air traffic information, as a potential threat to his safety – and offered the youngster $5,000 to close the rejected @ElonJet account.

Earlier this year the University of Florida student asked Mr. Musk for $50,000that the entrepreneur and the richest man in the world, refused.

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