New Twitter owner Elon Musk announced that the platform’s coveted ‘blue tick’ will now cost users $ 8 (£ 7) per month and has criticized the current system as “bulls ***”.
In a tweet himself, Musk said, “Twitter’s current system of lords and peasants for who has or doesn’t have a blue tick is bulls ***.
“Power to the people! Blue for $ 8 a month.”
Musk said the cost would be “adequate per country, commensurate with purchasing power parity.”
For the new monthly fee, Musk also said, users will have “priority in responses, mentions and searches,” as well as the ability to post long videos and audio clips.
And it offered subscribers a paywall bypass from “publishers willing to work with us”.
Super app or “Wild West”? The future of Twitter under Elon Musk
The indictment would give the platform a “revenue stream to reward content creators,” he said.
The blue check mark next to a person’s Twitter account lets users know that a public interest account is genuine. To receive the blue badge, says Twitter, your account must be “authentic, noteworthy and active”. There is a six-step verification process.
Last month, Musk completed his $ 44 billion (£ 38 billion) high-profile acquisition of the social media platform, with self-proclaimed mandate to ensure that everyone’s timeline becomes the quintessential home of free speech.
The announcement came after Twitter advertising chief Sarah Personette tweeted that she had joined a number of executives who were splitting off the platform.
Ms. Personette, who was chief customer officer, said she stepped down from her post and followed other colleagues out the door, including former chief executive Parag Agrawal and chief financial officer Ned Segal, who Musk fired her. last week.
Hateful content
His resignation comes at a time when advertisers and users alike have pondered whether Musk will lift the Twitter ban on former US President Donald Trump and possibly lead to an increase in divisive rhetoric on the platform.
Experts have already noted that hate content has skyrocketed since Musk closed his Twitter acquisition.
The use of the n word has increased nearly 500% on the platform, according to the Network Contagion Research Institute, which identifies “cyber-social threats”.
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