Sir Elton John, Will Ferrell and Hollywood power couple Ben Affleck and Jennifer Lopez were among the celebrities who attended this year’s Super Bowl ads.
Famous names from the film, television and music industries appear regularly in commercials, which can reportedly cost up to £8.3m ($10m) for a 30-second slot.
About 100 million people tune in to the Super Bowl every year.
This year’s halftime show was headlined by Rihannawho performed a string of crowd-pleasing hits, while also revealing that she was pregnant.
To know more:
Rihanna confirms her second pregnancy at the Super Bowl
Affleck and Lopez – often collectively known as “Bennifer” by fans of the couple – appeared in an advertisement for the Dunkin’ Donuts chain of coffee and baked goods.
The couple tied the knot last July nearly 20 years after they were last together as a couple.
In the Super cup commercials, Affleck is shown serving unsuspecting customers at a drive-thru before his wife makes a surprise visit.
“What are you doing here? Is this what you do when you say you’re going to work all day?” she asks him.
The commercial follows viral photos of Affleck shyly picking up a delivery of Dunkin’ Donuts outside his home.
Elsewhere, Sir Elton John, 75, starred in a Doritos commercial with rapper Jack Harlow.
Having “abandoned” his career as a rapper in commercials, 24-year-old Harlow is shown building a hugely successful new reputation as a triangle player – only to be upstaged by legendary singer Sir Elton.
Elton John in a Doritos ad at Super Bowl 2023 (Frito-Lay via AP)
Meanwhile, Bradley Cooper and John Travolta appeared in two separate commercials for the T-Mobile phone company.
Travolta was joined by Scrubs stars Zach Braff and Donald Faison, parodying the Summer Nights scene from the 1978 musical Grease.
Cooper starred in another T-Mobile commercial with her mom, in which she coaches her for their star looks.
“I’ve been nominated for nine of these (Oscars),” he tells her. To which she replies, “But you haven’t won any.”
Bradley Cooper and his mother Gloria Campano in T-Mobile’s Super Bowl 2023 commercial (T-Mobile via AP)
In an advertisement for GMC cars, Will Ferrell was seen parodying several popular Netflix shows including The Walking Dead, Bridgerton and Stranger Things.
Will Ferrell drives a GMC Sierra EV Denali while being chased by zombies in a 2023 Super Bowl commercial (Netflix/GM via AP)
Several celebrities reprized their legendary roles for commercials that premiered during lulls in the Super Bowl action.
They included Ben Stiller, who returned as dim-witted male model Derek Zoolander in a Pepsi commercial alongside Steve Martin.
And Alicia Silverstone reprized her role as Clueless Cher Horowitz in her iconic yellow plaid jacket and skirt for online shopping site Rakuten.
Alicia Silverstone in a scene from the Rakuten Rewards Super Bowl 2023 commercial (Rakuten Rewards via AP)
Aaron Paul and Bryan Cranston also reprized their Breaking Bad characters for snack brand PopCorners.
Aaron Paul, Bryan Cranston and Raymond Cruz in PopCorners NFL 2023 Super Bowl commercial (Frito-Lay via AP)
To know more:
The most memorable Super Bowl moments in history
Rock icons Ozzy Osbourne, Joan Jett, Billy Idol and Kiss guitarist Paul Stanley also reunited for the first Super Bowl commercial for business software company Workday.
Musician Ozzy Osbourne Participates in a Super Bowl Commercial for Workday (Workday via AP)
While tennis superstar Serena Williams joined Succession star Brian Cox on the golf course for Michelob Ultra beer brand.
