Aditi Hundia label, founded in Jaipur in 2021, is a ready-to-wear womenswear brand that inculcates the essence of Rajasthan into its dresses using Sanganeri prints, gota-patti etc. LAH believes in providing affordable fashion to all of its customers. Aditi had a flawless sense of style from the start and was even awarded the title of Miss Style Icon during Miss Diva 2018. And after representing India at Miss Supranational 2018, the diva stepped up the ramp and modeled for numerous clothing and jewelry brands. She also appeared on a music album, “Tootey Khaab”, sung by Armaan Malik. We recently got in touch with the founder and creative director of
Aditi Hundia labelthe queen herself and in a frank chat discussed her journey to build her dream empire.
While glitz helped you find your way to your true love and passion for fashion, today you are the proud founder and creative director of Aditi Hundia label. How did it all start? What was your inspiration?
Yes, that’s absolutely true. Honestly, I’ve been wanting to start something of my own for a long time and to be honest, it all happened in a snap on my way home to Jaipur from Mumbai due to the pandemic. It all started with me sharing the layout of how I wanted to run this business with my dad, and here I am, to complete a year in November! Yes. Thanks, Dad, for everything! ❤️❤️
Well, the modeling and extensive training for the national and international stage have definitely turned you into a pro, and by posing for your collections, we’re not sure who stands out, the outfits or the gorgeous model!
(blushes) Well yes, model for so many brands; so I thought, why not do it for me too? I photograph for all my collections; in fact, I recently completed filming for the Diwali collection. I put blood, sweat and soul into building my brand from scratch and I don’t want to leave any stone unturned.
You launched your label in November last year while the world was still under pressure from the pandemic. Did you face any constraints due to Covid-19? Or was it a boon to your business?
Today the DIGITAL platform is king and on which I launched my brand
Dhantera last year. Having a business on the ecommerce platform definitely helps you reach a wider audience, plus, it was a holiday time, so I’d call it a boon.
Today is Dussehra, another auspicious day that reminds us of the victory of good over evil. What is your message to the audience?
May all our problems end this
Dussehra! Sending wishes and peace ☺️
While you are now a beauty queen turned model to entrepreneur, what’s your next goal?
God was kind to me and I got everything I had my eyes on with his grace. So my only goal now is to grow
Aditi Hundia label (LAH) every day.
Well, we wish the diva nothing but luck, love and prosperity and all of you readers a very happy one
Dussehra! Click here to take a look at his fantastic collection.
